Our Design Focus
We believe that a Design should touch the People's Hearts. It should generate all human senses through experience the Design brings to People. In parallel, Function is also important to make sure the meaning of the Spaces are there to enhance the journey. Combining both aspects, the Design will become original where People's experience is unique.
NEVER LOOK AT REFERENCE IMAGES WHEN DESIGN
Looking at References to us are bad habits and it will create unconscious 'copy-mind' when design.
Therefore, our teams always strive for original new ideas on every project. With each project, we provide several options with a lot of researches and studies. Each option has its own character and narrative. These options help create more creative ideas and unlock potentials of the project.
In order to ensure the Quality of each project, we form a Design Board to review on a regular basis. The Design Board will make sure that the design intent to be kept throughout the project as well as the quality of the continuity of each one.
In addition, we always believe in conventional way of design in parallel with innovative technologies. A design process should start with hand sketches. Especially in the era of fast-growing technology, hand sketching should be kept. When sketching ideas will flow not only from our brains to our hands, also more importantly from our hearts. When start placing a pencil line onto a piece of paper, our hearts start beating quicker as our emotion starts generated. Even it is just a rough line, people still feel it. A CAD line could not bring this emotion out like that. With hand sketches, we could do millions of analysis diagrams instantly without pressing any buttons. Every line is a form to shape a new idea. The more we draw the more ideas are generated. Having a quick sketch could make an idea developed further beyond our expectation.
In parallel, hand crafting is also important. In another word, model making is vital in Architecture. Making physical model helps an architect to explore the potentials of the project as well as possibilities of having different solutions. It also helps the brain always think in 3 Dimensional and ignite architects' imagination. Like hand sketching, when we cut a piece of paper and put it stand up, it will not be a perfect square or rectangular or round, our imagination will define what it is at the time. By touching the cards, cutting the foam, our brain and our senses all work together.
On Clients' point of view, they would expect an architect knows how to draw by hand. It would be much more efficient to sketch out quickly what the client wants when sitting next to them at meetings. The models are also in great help. The Clients would understand the design process when looking at all studied models up to the final one. The value of the architect would then be increased significantly.
3D CAD modelling will be really helpful along the way while idea is being developed. It helps the architect test if any ideas work and filter the best options out for presenting final ideas. The Client would be amazed when they can see all the view angles within their projects.
We also apply 3D printer in order to print mock - up models to test proportion and the whole picture of the design. 3D printer helps explore more possibilities of creativity that could develop more for the project. Product design is especially taking advantage of the 3D printer as some of the products could be printed in even 1:1 scale.
Like a singer needs to put emotion into a song when singing, an architect needs to put emotion into the Design. Hand sketching and Model making will bring that out.